Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
The Sound of Nations: How Anthems Redefine Borders and Unite People
Sound is the glue that holds nations and cultures together, especially newly formed, recently united or divided nations or cultures.…
Rest, Relax, Restart
I want to offer a simple Public Service Announcement about keeping your technology working for you: Restart your computer. Right…
The Secret Link Between Our Senses
If you had to give up one of your five senses, which would it be and why? It’s a question…
The Sound of Food and Dining (aka That Meal Sounds Delicious)
Quick quiz: What national casual dining chain restaurant comes to mind when you hear…
What I Learned from James Horner
Like so many others, I was shocked and terribly saddened by the untimely, recent passing of James Horner, a consummate…
Facing the Music as a Brand Strategist
I can’t play a note. I can’t keep a beat. While after-work karaoke was fun at my last job, it’s…
Joel's 3 Most Anticipated Talks at PromaxBDA The Conference 2015
This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to…
How Tiny Music Can Create Big Connections
Tiny Music: The navigational sound that is our co-pilot on the journey through digital…
The 9 Most Anticipated Panels at PromaxBDA The Conference 2015
Here are some panel highlights we look forward to at The Conference, taking place this June in Los Angeles.
Shhh, Did You Feel That? The Power of Silence in Our Experiences.
Silence. The audio version of a deep breath. That perfect space between sounds where, even if for just a moment,…
How Cochlear Implants Helped a Little Girl and Changed a Family
How can sound transform a life? For one little girl, it changed everything. Meet Rose Carney, a beautiful, six-year-old Brooklynite…
How Sound Can Create the Ultimate Retail Experience
The death knell for shopping malls was right there in the name. No one…
Made Music Studio’s Sonic Branding and Experience Guide
Made Music Studio’s sound may resonate globally but sometimes it seems we are speaking a language entirely our own. Below…
Virtual Reality
Why VR? VR is the first wholly new form of media to emerge since 1910. Where film was about manipulating…
Press Release: AT&T Awards Made Music Studio as an Outstanding Supplier
New York, NY, May 13, 2015 – A commitment to excellence during the past year has earned Made Music Studio…
The (Life and Death) Power of Sound
The way sound affects us is largely unconscious. That’s the way we’re built. But this often means we skirt over…
Perception, Reality and the Mental State of Mixing Music
Or: Does the Smell of Popcorn Make My Mix Sound Different? I was sitting in the control room a couple…
Exploring the Roots and Evolution of American Country Music - The Carter Family: Innovators or Aggregators?
I’d like to explore the idea that musical styles evolve and adapt in response to their surroundings. Economics, new technologies, and social factors change the…