Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Making a Blockbuster Mash-Up: FedExCup Playoffs and Hobbs & Shaw
As part of our longtime partnership with PGA TOUR, Made Music Studio teamed up with composer Tyler Bates to create a…
Bayonne Performs Album In Full At NYC Launch Party at Made Music Studio
On the eve of Drastic Measures release, Bayonne performed the new album live in full for a small group of attendees…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
Behind the Scenes with Made Music Studio on The Drum's New Super Sonic Branding
Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…
Dine With Design
Work lunches usually connote a spread of mediocre sandwiches or an underwhelming salad. But what if every once in a…
Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway
Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Sonic Branding Agency Made Nissan's Electric Vehicles Sing
Check out Made Music Studio’s Danielle Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
VP Director of Biz Dev, Kristen Lueck at TEDx on Sound Strategy and Sonic Branding
Check out Made Music Studio’s VP, Director of Business Development and Partnerships, Kristen Lueck speaking at TEDx for EAE Business…
President, Lauren McGuire, Talks the Importance of Sonic Branding and More
Check out Katie Richards’ article at Adweek, featuring insight from Made Music Studio’s president, Lauren McGuire: “If music creates emotion,…
Experience Design: The Next Frontier for Sonic Branding
Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
In the Studio with: Valerie June
As part of our In the Studio with series, Made Music Studio hosted artist Valerie June for an exclusive performance…
Can Sound Make the Healthy Choice the Easy Choice?
Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…
Innovation Inspiration from The Summit
I had the privilege of attending the inaugural AT&T Business Summit. The goal of The Summit, according to Thaddeus Arroyo,…
Designing the Sound of Safety
I recently had the pleasure of speaking at the AES Automotive Conference in San Francisco…
Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors
A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP’s Board of Directors. “ASCAP…
This Composer and Studio Founder Believes in Sonic Branding
Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt: Take the indoor theme park experiences that…
Extended Play: In the Studio with NEEDTOBREATHE
We wanted to thank everyone who came out to Made Music Studio for the kickoff to our Extended Play music series…