Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
New Audio Research: The COVID-19 Effect on Sonic Branding
There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
The Power of Sonic Branding Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Branding Research on Top Car Companies
Data is sexy… People look to good data to help them…
Sonic Branding in the Age of COVID-19
We spend a lot of time thinking about using music and sound to tell stories; how…
How Sonic Branding Transforms Brand Experience
Technology now touches almost every experience we have. Smart tech is increasingly how brands target, find and captivate us, which makes…
Making a Blockbuster Mash-Up: FedExCup Playoffs and Hobbs & Shaw
As part of our longtime partnership with PGA TOUR, Made Music Studio teamed up with composer Tyler Bates to create a…
Bayonne Performs Album In Full At NYC Launch Party at Made Music Studio
On the eve of Drastic Measures release, Bayonne performed the new album live in full for a small group of attendees…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
Behind the Scenes with Made Music Studio on The Drum's New Super Sonic Branding
Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…
Dine With Design
Work lunches usually connote a spread of mediocre sandwiches or an underwhelming salad. But what if every once in a…
Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway
Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Sonic Branding Agency Made Nissan's Electric Vehicles Sing
Check out Made Music Studio’s Danielle Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
VP Director of Biz Dev, Kristen Lueck at TEDx on Sound Strategy and Sonic Branding
Check out Made Music Studio’s VP, Director of Business Development and Partnerships, Kristen Lueck speaking at TEDx for EAE Business…
President, Lauren McGuire, Talks the Importance of Sonic Branding and More
Check out Katie Richards’ article at Adweek, featuring insight from Made Music Studio’s president, Lauren McGuire: “If music creates emotion,…
Experience Design: The Next Frontier for Sonic Branding
Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
In the Studio with: Valerie June
As part of our In the Studio with series, Made Music Studio hosted artist Valerie June for an exclusive performance…
Can Sound Make the Healthy Choice the Easy Choice?
Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…