Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…
Making Of: TCM’s Award-Winning Brand Theme
Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
Silent Vibrations: Embracing Sound in Yoga
Sound and yoga share a rich and deep history. There’s a growing body of…
No Reservations: Remembering Anthony Bourdain
“Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…
3 Areas Where Marketers Should Embrace Sonic Branding
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
When a Classically-Trained Musician Met the World of Sonic Branding
March 9th, 2020 marked the last day of my working musician’s life as I…
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
How to Pick Your Sonic Branding Color Palette
User Interface (UI) sounds are the brief device sounds you hear when you interact with an app, product, or…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
Making Of: How John Legend's Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
NYCxDESIGN's The Mic feat. MMS's Brian Scherman
Back in October 2020, we had the great honor of sending Made Music Studio‘s VP, Lead Music Producer and Director…
Building Brand Love with Sonic Branding: 3 Things to Consider
More than ever, companies that have established themselves visually, verbally…
Born from Entertainment: Sonic Branding as a Storytelling Tool
Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century.…
You Are Here: The Power of Sonic Branding in Physical Spaces
Live music was always the reason I wanted to move to New York…
The Road Back from Remote: Paving the Path to Richer Brand Experiences
COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now
Have you noticed anything different about your LinkedIn feed lately? The usual…