Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Future Sounds: Sonic Branding for New Technology
Every day, from the moment we wake up, we are immersed in sound.…
Sound Design, Robots, and Web3: The Road to Metashima
Web3 and NFTs first caught my interest in mid-2021. I love…
Made Music Studio Ranks No. 43 on Fast Company’s List of 100 Best Workplaces for Innovators
Fast Company announced its fourth annual Best Workplaces for Innovators list, honoring organizations…
Making Of: Nature Valley's Call of the Crunch
Nature Valley connects audiences with nature, carrying a long history of protecting U.S. National Parks and inspiring consumers to embrace…
Q&A: In the Studio With Artist & Musician Ken Butler
Through the years, Made Music Studio has had the honor of collaborating with artists of all levels, from John Williams…
Clio Music 2022: Spotlight on the Award-Winning Work
We’re thrilled to announce that Made Music Studio was recently honored with three wins at the Clio Awards: awards for…
Audio Equilibrium: Finding Natural Balance in Our Soundscapes
Before we dive in, I invite you to pause for a minute. Listen to…
Sonic Branding: 5 Questions to Ask During the Creative Process
I love asking questions. I’ve found that if you really want to get to…
Advertising Week: Why PepsiCo Needed Sonic Branding
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Worldbuilding: Where Gaming Meets Sound Design
Ever since I first held a Super Nintendo controller, I’ve been hooked on video…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes
Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…
Making Of: TCM’s Award-Winning Brand Theme
Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
Silent Vibrations: Embracing Sound in Yoga
Sound and yoga share a rich and deep history. There’s a growing body of…
No Reservations: Remembering Anthony Bourdain
“Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…
3 Areas Where Marketers Should Embrace Sonic Branding
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…