Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Cut the Noise: "But What Will the Clients Say?"
Though it’s easy to assume so, we didn’t join the 4-day week to get more time off.…
Cut the Noise: Mindfulness and the 4-Day Week
Stress is bad for creativity. If we can give people back a day, does it make a…
Cut the Noise: Our 4-Day Week Journey
Putting Parkinson’s Law to the Test Parkinson’s Law simply states that: Work expands to fill the time…
Playlist: Picking Our Favorite Movie Love Songs
With heart-shaped cookies in grocery stores and rom-coms queued up on Netflix, it can only mean one thing: Valentine’s Day…
BrandTok: How to Create a Sonic Branding Strategy for TikTok
Here are some key tactics to keep in mind as you embrace sonic branding on TikTok.
Holidays on TCM: Spreading the Joy
It’s the time of year when we’d usually share a note of happy wishes, a review of the year’s successes,…
Future Sounds: Sonic Branding for New Technology
Every day, from the moment we wake up, we are immersed in sound.…
Sound Design, Robots, and Web3: The Road to Metashima
Web3 and NFTs first caught my interest in mid-2021. I love…
Made Music Studio Ranks No. 43 on Fast Company’s List of 100 Best Workplaces for Innovators
Fast Company announced its fourth annual Best Workplaces for Innovators list, honoring organizations…
Making Of: Nature Valley's Call of the Crunch
Nature Valley connects audiences with nature, carrying a long history of protecting U.S. National Parks and inspiring consumers to embrace…
Q&A: In the Studio With Artist & Musician Ken Butler
Through the years, Made Music Studio has had the honor of collaborating with artists of all levels, from John Williams…
Clio Music 2022: Spotlight on the Award-Winning Work
We’re thrilled to announce that Made Music Studio was recently honored with three wins at the Clio Awards: awards for…
Audio Equilibrium: Finding Natural Balance in Our Soundscapes
Before we dive in, I invite you to pause for a minute. Listen to…
Sonic Branding: 5 Questions to Ask During the Creative Process
I love asking questions. I’ve found that if you really want to get to…
Advertising Week: Why PepsiCo Needed Sonic Branding
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Worldbuilding: Where Gaming Meets Sound Design
Ever since I first held a Super Nintendo controller, I’ve been hooked on video…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes
Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…