Fruit by the Foot
Client: General Mills
Brand: Fruit by the Foot
Services: Sonic Branding, SonicPulse® Research
As part of their bold refresh of their Fruit Snack portfolio, General Mills turned to Gen Z experts Made Music Studio once again, after their successful sonic branding for Nature Valley, Totino’s Pizza Rolls, and Yoplait.
Three-feet long and designed to unwind, Fruit by the Foot allows inspires teens to embrace their carefree side. For their sonic identity, we combined laidback grooves and a sparse arrangement make up a soundtrack for those extended moments of chill. The sound of Fruit by the Foot is an escape from growing to-do lists, and helps teens age 15-16 savor the fun.
Creative Team:
Amy Crawford – Executive Creative Director
Lucas Murray – Supervising Music Producer
Tevin Prince – Coordinating Music Producer
Rommel Donald – Composer + Music Co-Producer
Alex Siesse – Composer + Music Co-Producer
Stephanie Hunt – Group Account Director
Zorah Hall – Account Executive
Joel Beckerman – Founder + Music Producer
Willie Green – Mix Engineer