Fruit Roll-Ups
Client: General Mills
Brand: Fruit by the Foot
Services: Sonic Branding, SonicPulse® Research
As part of their bold refresh of their Fruit Snack portfolio, General Mills turned to Gen Z experts Made Music Studio once again, after their successful sonic branding for Nature Valley, Totino’s Pizza Rolls, and Yoplait.
With their interactive tongue tattoos and unconventional “roll-up” packaging, Fruit Roll-Ups are the snack designed for teens ages 13-14 looking for judgment-free creativity, play and imagination. This age group is caught between wanting to grow up and let loose and be a kid.
The Fruit Roll-Ups sonic identity echoes teens’ need to be expressive and explore endless possibilities for themselves. It’s an anthem that defines fun, full of color, bright synth textures and the bounce of bass.
Creative Team:
Amy Crawford – Executive Creative Director
Lucas Murray – Supervising Music Producer
Tevin Prince – Coordinating Music Producer
Rommel Donald – Composer + Music Co-Producer
Alex Siesse – Composer + Music Co-Producer
Stephanie Hunt – Group Account Director
Zorah Hall – Account Executive
Joel Beckerman – Founder + Music Producer
Willie Green – Mix Engineer