Sonic Branding Agency Tackles the Sound of EVs
Global sonic branding agency Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thank you to Wired for the feature!
The trick, says Made Music Studio founder Joel Beckerman, lies in creating a sound distinctive for people to recognize but not ignore. (This is the problem with car alarms—no one even pays attention to them.) The sound can’t be too melodic, either, because that does not convey urgency. “We want a sound that elicits the quickest reaction time,” Beckman says.
