Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Future Sounds: Sonic Branding for New Technology
Every day, from the moment we wake up, we are immersed in sound.…
Sound Design, Robots, and Web3: The Road to Metashima
Web3 and NFTs first caught my interest in mid-2021. I love…
Made Music Studio Ranks No. 43 on Fast Company’s List of 100 Best Workplaces for Innovators
Fast Company announced its fourth annual Best Workplaces for Innovators list, honoring organizations…
3 Areas Where Marketers Should Embrace Sonic Branding
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
You Are Here: The Power of Sonic Branding in Physical Spaces
Live music was always the reason I wanted to move to New York…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
Experience Design: The Next Frontier for Sonic Branding
Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
Innovation Inspiration from The Summit
I had the privilege of attending the inaugural AT&T Business Summit. The goal of The Summit, according to Thaddeus Arroyo,…
Designing the Sound of Safety
I recently had the pleasure of speaking at the AES Automotive Conference in San Francisco…
C2MTL — Inspiration From the Big Top
C2 is a literal circus, with a “360 Big Top” mainstage, and Cirque du Soleil as a founding partner, inspired…
Curated Music Makes Hospital Stays More Pleasant
See Dr. Manny Alvarez’s interview with Joel Beckerman on Fox Extra below. Watch the latest video at…
Sonic Branding Agency Tackles the Sound of EVs
Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired…
Music Studio Innovation Guy Can't Sing or Dance
But we’ve got rhythm… Every day I’m surrounded by talented musicians and tempting instruments, but if I dare to pick…
The Gap is Gone: Sound in the New VR Frontier
Why VR? What’s the fascination with Virtual Reality? Until you’ve tried it for yourself it’s hard to appreciate why strapping…
VR: Needs Great Storytelling, Visuals and Sound
Why Sound Is an Immutable Ingredient for Great Storytelling Virtual reality and augmented reality have become resident buzzwords, first in…
Our End of the Year Insights with Predictions for 2016
As we head into 2016, people are more connected to their media and technology than ever before and the Made…