Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Immersive Sound Design: 5 Locations Where Audio Can Make an Impact
When it comes to physical spaces, brands are using immersive sound design to create emotionally resonant experiences for audiences.
Clio Music 2022: Spotlight on the Award-Winning Work
We’re thrilled to announce that Made Music Studio was recently honored with three wins at the Clio Awards: awards for…
Audio Equilibrium: Finding Natural Balance in Our Soundscapes
Before we dive in, I invite you to pause for a minute. Listen to…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes
Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
You Are Here: The Power of Sonic Branding in Physical Spaces
Live music was always the reason I wanted to move to New York…
How Sonic Branding Transforms Brand Experience
Technology now touches almost every experience we have. Smart tech is increasingly how brands target, find and captivate us, which makes…
Experience Design: The Next Frontier for Sonic Branding
Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
Music Company Uses Sound to Bring Theme Park to Life
Check out the latest interview with Joel Beckerman on Coaster 101: Joel Beckerman and his Made Music Studio company are…
Igniting the Senses in Branded Spaces
What are the best ways to ignite peoples’ senses in branded spaces? That’s the question that we — Carey and…
Infographic: Killing You Loudly
How Hospital Noise Can Sabotage Care Hospitals are a place you go to heal, but their sonic environments can hurt…
Making Life Better with Sound
Sound has tremendous impact on us, whether we consciously recognize it or not. It can pique our interest and it…
Virtual Reality
Why VR? VR is the first wholly new form of media to emerge since 1910. Where film was about manipulating…
The (Life and Death) Power of Sound
The way sound affects us is largely unconscious. That’s the way we’re built. But this often means we skirt over…
Follow-up to How Sound Could Fix the Most Alarming Problem with Health Care
Last month, Joel Beckerman, Made Music Studio’s founder, wrote about using sound as a solution to solve the alarm fatigue…
Humanizing Digital SXSW Panel Recap
You’re in the business of creating digital experiences and you want people to fall in love…
How Sound Could Fix the Most Alarming Problem with Health Care
There’s a danger plaguing hospitals and clinics around the country: sound. It could be…
5 Ways to Sonically Curate 2015
I don’t need to be a mind-reader to know that many of the resolutions put forth to better ourselves this…