Total Retail: Why CPG Brands Are Turning Their Sound On With Sonic Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in sonic branding. Made Music Studio’s Mike Stango (Director, Global Brand Partnerships) took to Total Retail to share why audio is a marketing must-have for some of the world’s biggest brands:
"From on-brand music to a snackable sonic logos, smart CPG brands are grabbing attention in the supermarket aisle and beyond by meeting consumers with a distinct, evocative sonic branding strategy."
In this article you’ll learn:
Why sonic branding is essential for CPG brands as they adapt to digital platforms and Gen Z's preference for audio-first platforms
How brands like General Mills and Corona have effectively used sonic branding to engage consumers and enhance brand recall, showcasing the impact of sound on consumer behavior and brand connection
How sonic branding can be integrated into social media to drive brand awareness and consumer engagement
