Made Music Studio and Sentient Decision Science join The Marketing Research Event to share how data can support powerful sonic branding.

From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…

There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…

Data is sexy… People look to good data to help them…

But we’ve got rhythm… Every day I’m surrounded by talented musicians and tempting instruments, but if I dare to pick…

How Hospital Noise Can Sabotage Care Hospitals are a place you go to heal, but their sonic environments can hurt…

Humans react faster to sound than any other stimulus. It affects how we perceive the people and world around us…

Sound and music connect deeply and directly to our emotions, a fact harnessed in every song, symphony and sonic moment.…

Made Music Studio’s sound may resonate globally but sometimes it seems we are speaking a language entirely our own. Below…

The chills. No, I don’t mean that feeling I had shoveling my driveway this morning. Or that feeling when you’re…

The In-Flight Tomato Juice Mystery Decoded Ever been on a flight and felt like ordering a tomato juice? You’re not alone.…

This past week, Vanity Fair/60 Minutes polled 1,017 adults ages 18 and older around the country to get their thoughts…