Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Made Music Studio Shortlisted x2 for Best Audio Brand at the Transform Awards North America 2024
Made Music Studio has been honored by the Transform Awards in the category of Best Audio Brand for our work with Corona and General Mills.
Total Retail: Why CPG Brands Are Turning Their Sound On With Sonic Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
Shortlisted: Design Week Awards 2023
We’re thrilled to share that Made Music Studio has been (double!) shortlisted at the Design Week Awards 2023, in the…
Making Of: Nature Valley's Call of the Crunch
Nature Valley connects audiences with nature, carrying a long history of protecting U.S. National Parks and inspiring consumers to embrace…
Advertising Week: Why PepsiCo Needed Sonic Branding
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
Can Sound Make the Healthy Choice the Easy Choice?
Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…