Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Total Retail: Why CPG Brands Are Turning Their Sound On With Sonic Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
Shortlisted: Design Week Awards 2023
We’re thrilled to share that Made Music Studio has been (double!) shortlisted at the Design Week Awards 2023, in the…
Making Of: Nature Valley's Call of the Crunch
Nature Valley connects audiences with nature, carrying a long history of protecting U.S. National Parks and inspiring consumers to embrace…
Advertising Week: Why PepsiCo Needed Sonic Branding
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
Can Sound Make the Healthy Choice the Easy Choice?
Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…