Made Music Studio Shortlisted x2 for Best Audio Brand at the Transform Awards North America 2024
We’re excited to share that Made Music Studio has been honored by the Transform Awards North America for a third consecutive year. And not only do we have one project in the running for a big audio branding win; we have two!
In a record year for the program, both our sonic identities for Corona (Global) and Cinnamon Toast Crunch™ have been shortlisted in the category of Best Audio Brand.
Transform is one of the most prestigious honors in our industry, rewarding some of the most innovative and creative work in brand marketing. We’re humbled by this recognition, and are proud to continue bringing award-winning audio branding to our clients. It is a testament to the excellence, spirit and creativity that our clients and partners bring to every single collaboration.
Read on to learn more about our shortlisted projects with General Mills and Corona.
Corona (Global) – Best Audio Brand
Prior to engaging Made Music Studio to create their global sonic identity, Corona was licensing a commercial track for their campaigns. But even as AB InBev’s most successful portfolio brand, they were lacking an ownable brand sound that could boost attribution and emotional appeal.
The distinctive sound of Corona (Global) has been quantifiably proven to create brand uplift across the board. Their brand theme instantly captures everything the Corona brand stands for — relaxation, authenticity and the beach — and has received incredible feedback throughout international markets.
Dive into the strategy behind Corona’s global sonic identity in our case study.
General Mills / Cinnamon Toast Crunch™ - Best Audio Brand
Our longtime partnership with General Mills continues to thrive with another winning project. After taking home the Silver for Best Audio Brand last year for Totino’s Pizza Rolls, we’re shortlisted again for the bold and irreverent sound of Cinnamon Toast Crunch.
To dimensionalize CTC’s brand world of Cinnamojis with music and sound, we needed a creative solution that was disruptive enough to cut through the clutter and reach Gen Z. The result is an explosion of musical flavor, complete with an ownable sonic logo that features a “Cinnadust!” shout and airhorn.
Go behind the scenes of the new Cinnamon Toast Crunch sonic identity on our blog.
Winners will be announced on October 3rd at the 2024 Transform Awards North America ceremony in New York City. Visit Transform Magazine to see the full list of shortlisted projects in the audio branding category and more.
