Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Sound for Cinephiles: Using Sound and Music in Movies
Movies are captivating – a powerful tool that can transport you to any time, in any location, in any world.…
#TBTPlaylist: "1977"
We’re bringing a new dimension to #TBT (Throwback Thursday) with #TBTPlaylists. This week, our music supervisor Kristy Zeigler put together…
Audio Gear Review: Placid Audio Copperphone Mic
We’re often called upon here at Made Music to craft iconic and ownable sounds for Brands and Networks. To that…
Wanna Write a Hit Song?
What makes a song a hit?* What are the magical elements – including melody, arrangement, hook, lyrics and voice –…
Creative Re-Make of Made Music Studio's AMHQ Theme Song on The Weather Channel
Early this morning, YouTube sensation Dan Newbie appeared on The Weather Channel’s AMHQ to present his re-imagined version of the AMHQ…
Made Music Studio July 4th Playlist
With any playlist, rule number one is know your audience. Fourth of July parties tend to be large groups of…
Sonic Seasoning explains the airplane-tomato juice phenomenon
The In-Flight Tomato Juice Mystery Decoded Ever been on a flight and felt like ordering a tomato juice? You’re not alone.…
Immersive Theater Brings Audiences Center Stage
Imagine waking up to find yourself on a deserted island. You’re standing on a small piece…
Oops. We crashed a World Cup commercial: Sonic Branding at its finest
In the year since we helped our friends at Univision create a successful new sonic identity its sonic logo has…
Waiting for Elsa: How Sound & Music Can Enhance the Waiting Experience for your Customers
Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…
Weather Permitting: A Case Study in Music Supervision
“It’s raining, it’s pouring, the old man is…” listening to Elliott Smith? What is it about rainy days that evoke…
Can customers identify your brand with their eyes closed? The strategy behind the sound
“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…
"We've Got You Covered" Playlist for Cinco De Mayo
If you’re having a fiesta at su casa tonight, you could go with a traditional tequila-themed playlist for Cinco De Mayo.…
Recess Recall: What Sounds Resonate With Kids?
I have never seen the movie Frozen, nor actually heard the recorded song, and yet I can’t stop singing “Let…
Patatap Turns Your Computer Keyboard Into a Virtual Instrument
File this under the “why didn’t anyone think of this earlier?” category. Patatap is a virtual instrument with accompanying graphics…
Vanity Fair/60 Minutes Poll on Music Reveals Decade With Worst Music & More
This past week, Vanity Fair/60 Minutes polled 1,017 adults ages 18 and older around the country to get their thoughts…
New Trend: 4 Apps that Turn Sound and Music Into An Experience
Music streaming and discovery apps are so commonplace, it’s hard to know where to start. With all the big players…
2014 DJ Olympics Results Announced: Who won gold?
Most water-cooler conversations this week are centered around the last few events of the 2014 Olympics in Sochi. At Made…