Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
When a Classically-Trained Musician Met the World of Sonic Branding
March 9th, 2020 marked the last day of my working musician’s life as I…
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
How to Pick Your Sonic Branding Color Palette
User Interface (UI) sounds are the brief device sounds you hear when you interact with an app, product, or…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
Making Of: How John Legend's Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
NYCxDESIGN's The Mic feat. MMS's Brian Scherman
Back in October 2020, we had the great honor of sending Made Music Studio‘s VP, Lead Music Producer and Director…
Building Brand Love with Sonic Branding: 3 Things to Consider
More than ever, companies that have established themselves visually, verbally…
Born from Entertainment: Sonic Branding as a Storytelling Tool
Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century.…
You Are Here: The Power of Sonic Branding in Physical Spaces
Live music was always the reason I wanted to move to New York…
The Road Back from Remote: Paving the Path to Richer Brand Experiences
COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now
Have you noticed anything different about your LinkedIn feed lately? The usual…
The Sonic Branding Process: Getting Started
As the demand for sonic branding grows, so do the questions around how a global sonic studio like Made Music…
New Audio Research: The COVID-19 Effect on Sonic Branding
There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
The Power of Sonic Branding Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Branding Research on Top Car Companies
Data is sexy… People look to good data to help them…
Sonic Branding in the Age of COVID-19
We spend a lot of time thinking about using music and sound to tell stories; how…
How Sonic Branding Transforms Brand Experience
Technology now touches almost every experience we have. Smart tech is increasingly how brands target, find and captivate us, which makes…