Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Our End of the Year Insights with Predictions for 2016
As we head into 2016, people are more connected to their media and technology than ever before and the Made…
Made Music Studio’s New Digs
When Made Music had the opportunity to build a new home from the floating concrete floors up, we knew we…
Playlist: Your Ugly Christmas Sweater and Other Guilty Pleasures
If you’re like us, you’re already a bit sick of holiday music. We’ve got an alternative for you — a…
CBS News: Presidential Election Coverage
Made Music Studio was inspired to craft a theme for CBS News’ presidential election coverage that embodied the concept of A…
Hearing for the First Time
Most of us take our sense of hearing for granted, but these moving videos of humans hearing for the first…
Playlist: White and Pink Noise
The solution to blocking out annoying and distracting noise? Adding more sound. Try these white noise and, softer, pink noise…
Playlist: Change Your Mood
Whether you’re getting pumped up for the big game, trying to hit a deadline or drifting off to sleep; what…
Igniting the Senses in Branded Spaces
What are the best ways to ignite peoples’ senses in branded spaces? That’s the question that we — Carey and…
Infographic: Killing You Loudly
How Hospital Noise Can Sabotage Care Hospitals are a place you go to heal, but their sonic environments can hurt…
To Soothe a Savage Beast
Music may be created by humans for humans, but a closer look at the animal world shows that music and…
Change of Tune, Change of Mood
Music plays a subliminal but integral part of the film preview. But you may not realize just how big a…
Sonic Journeys: 3D For Your Ears
We receive sound at such a deep subliminal level, often we don’t realize that in the real world it is…
Making Life Better with Sound
Sound has tremendous impact on us, whether we consciously recognize it or not. It can pique our interest and it…
Infographic: 30% Is What You Say, 70% Is How You Say It
Humans react faster to sound than any other stimulus. It affects how we perceive the people and world around us…
Instantly Recognizable Movie Sounds
Just as brands use sound to make an impression, the biggest movie studios in Hollywood have carefully crafted sounds that…
New Leaps in Branding and Sound
Brands employ music and sound to tell a story, connect with people on a more profound level, and ultimately, gain…
Infographic: Movie Magic
Sound and music connect deeply and directly to our emotions, a fact harnessed in every song, symphony and sonic moment.…
Guilty Pleasure: A Playlist
Taylor Swift, doe-eyed country songstress turned reigning goddess of pop and token best friend of…