Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Playlist: Sweet Sounds of the Holidays
Candy canes, yule logs, gingerbread – what’s not to love? Well, maybe having to hear the same music on repeat…
‘Hear This’: Q&A with Kevin Perlmutter, Made Music Studio’s EVP, Chief of Innovation
Originally published on Now more than ever brands are realizing the importance of using music and sound to strategically engage…
Playlist: Halloween
Halloween is creeping around the corner so Made Music Studio has assembled two Spotify playlists to get you in the…
Assembly Line to Playground: Sonic Branding in Retail
Talk of e-commerce experiences often involves a smattering of familiar…
My Back Pages: Bob Dylan and the Art of American Storytelling
Bob Dylan was honored last week with a Nobel Prize in Literature for “having created new poetic expressions…
Building Your Sonic Brand
Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Sonic Identity Glossary: 5 Questions with Made Music Studio SVP Kevin Perlmutter
Check out brandchannel’s interview with Made Music Studio SVP, Chief Strategist, Kevin Perlmutter: brandchannel: Sonic identity has been around for…
The New Look (And Sound) of The CBS Evening News
Check out Mark Joyella on our work for CBS Evening News: The CBS Evening News debuted a refreshed open and…
CBS Evening News Finds a New Tune
Watch the CBS Evening News feature on their new theme music from Made Music Studio and Wayne Sharpe: Read more…
CBS Taps 30-Piece Orchestra for New Sound for ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News: The venerable newscast this evening will debut a new…
Class of 2016
Check out Mix Magazine on Made Music Studio, from their list of the World’s Finest in Studio Design: Francis Manzella’s…
Are Brands Neglecting the Most Intuitive Sense?
Intuitive. It’s become an overused word at this point, don’t you think? Simply being visually intuitive is no longer enough. It’s…
Meet the Guy Who Decides What a Brand Sounds Like
Check out the Forbes video feature on Joel and Made Music Studio…
The Gap is Gone: Sound in the New VR Frontier
Why VR? What’s the fascination with Virtual Reality? Until you’ve tried it for yourself it’s hard to appreciate why strapping…
Scoring the Mobile Experience
Check out iMedia on scoring the mobile experience, with insight from Joel Beckerman: How are these sounds created? Beckerman explains…
VR: Needs Great Storytelling, Visuals and Sound
Why Sound Is an Immutable Ingredient for Great Storytelling Virtual reality and augmented reality have become resident buzzwords, first in…