Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Mix's Cover Story on Sonic Branding Agency, Made Music Studio
Check out the comprehensive biography of our studio, Mix Magazine’s cover feature this month. Though Beckerman had already been growing…
Sonic Branding Agency Tackles the Sound of EVs
Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired…
Music Design Agency Reimagines HBO's Feature Presentation Open
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Made…
Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us…
How Do You Attach Sonic Design to Brand DNA?
Check out Len Stein’s interview with Joel Beckerman over at Branding Magazine: Over time, sonic design has spread throughout the…
Music Company Uses Sound to Bring Theme Park to Life
Check out the latest interview with Joel Beckerman on Coaster 101: Joel Beckerman and his Made Music Studio company are…
Building Your Sonic Brand
Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Sonic ID Glossary: 5 Questions with Made Music Studio SVP Kevin Perlmutter
Check out brandchannel’s interview with Made Music Studio SVP, Chief Strategist, Kevin Perlmutter: brandchannel: Sonic identity has been around for…
The New Look (And Sound) of The CBS Evening News
Check out Mark Joyella on our work for CBS Evening News: The CBS Evening News debuted a refreshed open and…
CBS Evening News Finds a New Tune
Watch the CBS Evening News feature on their new theme music from Made Music Studio and Wayne Sharpe: Read more…
CBS Taps 30-Piece Orchestra for New Sound for ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News: The venerable newscast this evening will debut a new…
Class of 2016
Check out Mix Magazine on Made Music Studio, from their list of the World’s Finest in Studio Design: Francis Manzella’s…
Meet the Guy Who Decides What a Brand Sounds Like
Check out the Forbes video feature on Joel and Made Music Studio…
Scoring the Mobile Experience
Check out iMedia on scoring the mobile experience, with insight from Joel Beckerman: How are these sounds created? Beckerman explains…
CBS News: Presidential Election Coverage
Made Music Studio was inspired to craft a theme for CBS News’ presidential election coverage that embodied the concept of A…
Press Release: AT&T Awards Made Music Studio as an Outstanding Supplier
New York, NY, May 13, 2015 – A commitment to excellence during the past year has earned Made Music Studio…