Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
C2MTL — Inspiration From the Big Top
C2 is a literal circus, with a “360 Big Top” mainstage, and Cirque du Soleil as a founding partner, inspired…
We’re Going to Montréal!
This week, Made Music Studio is making an appearance at C2 Montréal — and in true MMS fashion, we went…
Curated Music Makes Hospital Stays More Pleasant
See Dr. Manny Alvarez’s interview with Joel Beckerman on Fox Extra below. Watch the latest video at…
Mix's Cover Story on Sonic Branding Agency, Made Music Studio
Check out the comprehensive biography of our studio, Mix Magazine’s cover feature this month. Though Beckerman had already been growing…
Sonic Branding Agency Tackles the Sound of EVs
Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired…
Roll Over Beethoven: Chuck Berry's Imprint on Rock and Roll
You know, my temperature’s risin’ And the jukebox blows a fuse My heart’s…
Music Design Agency Reimagines HBO's Feature Presentation Open
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Made…
Addressing Today’s Top Brand Challenges With Sonic Identity
The bar for brand experience has never been higher. Today, marketing and customer experience leaders are in pursuit of the…
Music Studio Innovation Guy Can't Sing or Dance
But we’ve got rhythm… Every day I’m surrounded by talented musicians and tempting instruments, but if I dare to pick…
Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us…
How Do You Attach Sonic Design to Brand DNA?
Check out Len Stein’s interview with Joel Beckerman over at Branding Magazine: Over time, sonic design has spread throughout the…
Music Company Uses Sound to Bring Theme Park to Life
Check out the latest interview with Joel Beckerman on Coaster 101: Joel Beckerman and his Made Music Studio company are…
Playlist: Sweet Sounds of the Holidays
Candy canes, yule logs, gingerbread – what’s not to love? Well, maybe having to hear the same music on repeat…
‘Hear This’: Q&A with Kevin Perlmutter, Made Music Studio’s EVP, Chief of Innovation
Originally published on Now more than ever brands are realizing the importance of using music and sound to strategically engage…
Playlist: Halloween
Halloween is creeping around the corner so Made Music Studio has assembled two Spotify playlists to get you in the…
Assembly Line to Playground: Sonic Branding in Retail
Talk of e-commerce experiences often involves a smattering of familiar…
My Back Pages: Bob Dylan and the Art of American Storytelling
Bob Dylan was honored last week with a Nobel Prize in Literature for “having created new poetic expressions…
Building Your Sonic Brand
Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova…